Spring Cleaning: Three Considerations For Your ESP
Few things in life beat the feel-good nature of Spring. The warm weather and the sunshine make it easy to get motivated to clean house and begin new projects. Spring is also a great time to review your...
View ArticleAddressing the Unique Email Needs of the Enterprise Marketer
Last week, MessageGears CEO Roger Barnette and Co-Founder Dan Roy got on stage at the annual MarketingSherpa Summit in Las Vegas to present “Addressing the Unique Email Needs of the Enterprise...
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How Hybrid ESPs Can Help Banks Evolve
Every marketer has faced challenges when creating what they hope to be successful email programs. For those working in highly regulated companies such as banks, those challenges can often seem like...
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Could Better Email Marketing Save Your CMO?
Many recent articles have highlighted the plight of the CMO. A recent issue of Harvard Business Review, “The Trouble With CMOs,” called it the riskiest job in the C-suite, with an average tenure of...
View ArticleMaking Sure Your ESP is Holiday Ready
Every good marketer knows that designing a successful holiday email program requires months of planning. Without the proper technology and infrastructure, though, a holiday email program won’t be...
View ArticleHow to Convince a Reluctant Decision Maker to Change ESPs
It’s a situation many enterprise marketers have encountered in recent years — you have an email service provider (ESP) that isn’t working for your organization’s needs. But the decision maker at your...
View ArticleHow to Micro-Personalize Your Emails in Real Time
Have you ever wondered how some companies consistently send millions of highly targeted, personalized emails in real time? The very nature of email makes sending real-time, personalized messages a...
View ArticleMessageGears Research: Largest Companies Stay with Unpopular ESPs
The larger the company, the less enthusiastic their marketers are about the performance of their Email Service Provider, and — paradoxically — the less likely they are to change to a new ESP. That was...
View ArticleThe C-Suite Must Be Involved to Make Email Work
When you’re grinding away in your cubicle day after day, running A/B tests, segmenting your audience, poring over deliverability metrics, you know the reality of email marketing. You know what’s...
View ArticleWebinar Recap: How Legacy ESPs Have Failed Enterprise Marketers
It was because of you, the enterprise marketer, that we were inspired to push forward with our recent webinar, “How Legacy ESPs Have Failed Enterprise Marketers.” We’ve heard so many stories on the...
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Rise of the Modern Customer Data Warehouse and Leveraging It as the ESP Database
One of the most profound movements in marketing over the past five years or so has been the desire to consolidate as much customer information as possible into a single 360-degree customer database —...
View ArticleESPs Need to Differentiate Themselves
When enterprise marketers survey the landscape of email service providers, what do they see in front of them? Is there an array of options, a sea of possibilities with a host of vendors ready to...
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Webinar Recap: Envisioning a Better Cross-Channel Experience
Every enterprise marketer knows the challenges of messaging change dramatically at scale. Customers demand — and expect — a highly personalized experience from brands of this size, but legacy marketing...
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Why do Super Senders put up with bad ESPs?
Super Senders generally detest their email service provider. That’s not an exaggeration. It’s like a dark family secret that no one talks about in public. But that doesn’t make the problem go away....
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Why do Super Senders put up with bad ESPs?
Super Senders generally detest their email service provider. That’s not an exaggeration. It’s like a dark family secret that no one talks about in public. But that doesn’t make the problem go away....
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How a Direct Data Connection Can Transform Financial Marketing
Every marketer has faced challenges when creating what they hope to be successful, personalized cross-channel messaging campaigns. For those working in highly regulated industries like banks and other...
View ArticleWhy Marketing Cloud ESPs Can’t Connect to Your Data
One of the questions we hear the most often from marketers when we talk about the importance of MessageGears’ direct connection to your database is this: If connecting directly to the database is so...
View ArticleAddressing the Unique Messaging Needs of the Enterprise Marketer
You don’t want your company to be treated like every other company. You have unique needs, depending on your industry, your target customers, and your size. It seems unthinkable that enterprise brands...
View ArticleNavigating the ESP Landscape: Rethinking the RFP Approach
The RFP has been a stable of vendor selection for more than 50 years. But when it comes to selecting an ESP, it has lost a lot of its effectiveness. The eye-opening results of our recent survey suggest...
View ArticleIt’s Time to Ditch Your ESP
In this whitepaper, you’ll learn: Why enterprise marketers struggle to send personalized campaigns with their current ESP How MessageGears solves the data issues that plague so many marketers’...
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